7 Ch. 21 Advertising And Democracy

 7 Class 

Chapter 21 Advertising And Democracy

Something To Know 

A. Tick (  ) the correct option . 

1. Advertising persuades the customers to--

 ( a) enjoy animations . ( b ) purchase a particular brand of product or service . ( c ) watch serials . ( d ) listen to jingles . 

2. The availability of many brands--

 ( a ) tells the customer about the best brand , ( b ) tells the customer about what not to buy . (c) creates confusion in the mind of the customer . ( d ) encourages the customer to buy all of them . 

3. Public Service Advertising promotes --

(a ) campaigns for health and social issues . ( b ) the latest films .( c ) the urge to read about society .(d ) seeing more advertisement . 

4. Advertising leads to --

( a ) many breaks during a programme . ( b ) wasteful expenditure .  ( c ) awareness about governmental schemes . (d ) promotion of goods . 

 5. Advertising inculcates --

 ( a ) the desire to buy whatever is available . ( b ) an attitude to establish harmony in society . 

 ( c ) balanced understanding about products . ( d ) stereotype attitudes . 

B. Fill in the blanks :

1.  Huge amount is spent on advertisments to  target the feelings of the customer . 

2. Advertisements create an associated picture of success and happiness in the mind of public.

3. Advertising through ' stars ' also creates brand loyalty.

4. Gender discrimination is against the basic principle of democracy.

5. Many people cannot afford branded items. 

C. Write True or False for the following statements:

1. Social and public service advertisements strengthen the democracy of a country.  True 

2. It is against democracy to ban advertisements on tobacco and alcohol. False 

3. All food items are standardised by Agmark . True 

4. A consumer cannot protect his / her rights . False

5. The branded items or packaged items are always better than the Unbranded or open items.  False 

D. Answer the following questions in brief . 

1. What does advertising mean ? 

Ans. Advertising is a powerful medium. It persuades the customer to purchase a particular product or service by describing its good points .

2. Who is a consumer ? 

Ans. A consumer is a person who buys by paying the price for some goods or services .

3. What is meant by consumerism ? 

Ans. Consumerism is all about protection of the interests of the the consumers. It is a social movement seeking to protect the rights of consumers in relation to the producers of goods and providers of services.

4. Write the full form of BIS . Mention its function .

Ans. Bureau of Indian Standards.It lays down standards for industrial and consumer goods.

5. State any two positive effects of advertising .

Ans. The two positive effects of advertising are -

1. It gives us positive idea and opinions.

2. It creates awareness among the people and motivate them to take necessary precautions.

E. Answer the following questions .

1. Describe the relationship between advertising and democracy. 

Ans. This type of advertisements strengthen the democracy of a country .In a democratic setup every individual or manufacturer can advertise his  product which is only  possible by spending huge  money. These  small businesses do not have the money to spend on advertising. They depend on word of mouth .But they they have to complete against highly advertise items that make the people believe that branded and packed goods are better.

2. How does advertising create discrimination in the society ?  

Ans. Advertising is that  it engrains stereotype attitudes. Some advertisements show a family sitting on the table and the woman cooking the food. Another advertisement shows a women picking up vegetables from the vendor's cart while returning from the office .The men are in variably shown buying computers and cars. A man can cook as well as women or  a woman may know more about computers than a man.This type of advertising creates gender discrimination and hence, is against the basic principles of democracy.

3. What does social advertising mean ? Give examples to illustrate the benefit of social advertising.

Ans. Social advertising means applying marketing and advertising principles of promote health and social issues .It aims to change the attitudes and behaviour of the public and bring about positive changes in the society like advertising campaigns for Polio drops ,ORS etc.

4. List the main features of consumerism . 

Ans. There are main features  of consumerism .

1. Consumer must be aware of his /her rights and should protect his / her rights. 

2. He /she should raise voice against exploitation .

3.He /she should seek redressal of his /her complaints.

4. Government laws must protect the interest of the consumer.

5. How do advertisements help in creating awareness among the citizens ? Support your answer with  examples.

Ans. Advertisements help in creating Awareness. It makes us aware of our responsibility towards the the society. The public awareness programs like importance of mother's milk for the baby, method of making baby food ,need of hygiene, education and respect for traffic rules. Such advertisements make us sincere for the difference the different issues like water conservation, energy conservation ,deforestation ,health awareness etc.